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Head today for the city of the future

In order to optimise mobility in big cities in Flanders, we carry out market research based on civil participation.

All city inhabitants are invited to download an app called Mobitown onto their smartphones. The aim is to track all personal transport (by foot, bicycle, motorcycle, car, bus/tram, train) within a certain period of time.

These data will allow the government to monitor mobility and assess any experiments/new initiatives/measures. The output will also encourage inhabitants to try alternative transportion.

The app has to be simple, user-friendly, multilingual and compatible with existing social networks. People are invited to share information for a higher goal, but there is also a gamification component with well defined incentives and return.

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